I'm An Email Conversion Strategist
I help e-commerce stores generate more cash flow from customers through email marketing.
THERE'S NO STARTING LINE...YOU JUST NEED TO MAKE A DECISION AND GO.
You will never be ready especially when you want to start something new in life. Ever.
Whether in relationship, marriage, parenting, career or business.
There's only a strong WHY (to keep you going when things get rough and it will), a desire to reach a goal and the grit to stay on course and grind out the results you want.
And those are the "capital" I had when I decided to go SOLO and set up my own digital marketing gig this Nov 2020 after more than 18 years as an employee of a cyber security company. Still love them to bits though.
And yes, I took that leap in the middle of "the-most-challenging-economic-and-pandemic-crisis" the world has ever experienced. Talk about leaving the comfort zone, eh :).
Because I realised that there will never be a right starting line for me...unless I actually start.
SALES, MARKETING AND THE INTERNET.
In my career that spanned over more than 30 years, these three "components" (for the lack a better word) had been my core influence in what I do.
And digital marketing nicely encapsulates all three of them.
Because, you can't be successful in digital marketing by leaving out any one of these components.
That is why I chose digital marketing as my business venture.
Specifically email marketing.
TO HELP OTHER BUSINESSES THRIVE BY SHARING, IMPLEMENTING AND COACHING WHAT I LEARN...AND GET PAID FOR IT SO THAT I CAN REINVEST TO GROW AND SERVE AT A HIGHER LEVEL AT EVERY TURN.
I'd be lying if I claim to know everything that is to know about digital marketing.
But I am a voracious learner and even crazier in experimenting and implementing what I learnt.
And this is what I bring to the table - the experience and the hard earned skills to help businesses (including mine) grow in the digital world.
MY NASCENT ATTEMPT IN BLOGGING...IT WILL GET BETTER NOW THAT I GET TO DO THIS FULL TIME.
CREATING PRACTICAL ONLINE COURSES THAT ARE PRACTICAL AND FILLS THE KNOWLEDGE AND SKILLS GAP THAT MIGHT BE MISSING FROM MY CLIENT ENGAGEMENTS.
MY DONE-FOR-YOU SERVICES...WITH A TWIST.
My mission is to touch 1,000 businesses within 2 years by helping them grow their business and turn audiences into fans...though emails.
Of course in time, I'll have virtual assistants and collaborative partners - because it is just impossible to do this all alone at scale, especially when I don't intend to fall into the "trade time for money" trap.
That's why I created the D.I.T.C methodology which stands for Design - Implement - Teach - Coach.
Because, while it is great for my business if I offer to "give you a fish" every time, I will never be able to scale.
Instead, I'd rather focus my energy and time to "teach you how to fish" by:
DESIGNING the strategy for your business.
Help you IMPLEMENT them one time.
TEACH your team by on-boarding them with the necessary foundational skills and knowledge (that's where my online courses comes in).
Finally, keep them sharp and updated with the latest marketing hacks through regular COACHING sessions.